All stories / Cincinnati Zoo
The Cincinnati Zoo streamlines its processes with Jform Enterprise
Learn how Jform Enterprise helps the Cincinnati Zoo collect data, boost marketing efforts, and collabor departments.
Read the full story
Naming the newest member of the bloat
Submissions received in 2 days
90,000
Submissions from
50 States
Submissions from
60 Countries
Cincinnati Zoo
Industry:
관광업
Company Size:
중간
Use Cases:
Collection, Analysis, Collaboration
About
The Cincinnati Zoo has been operating since 1875, making it one of the oldest zoos in the U.S. The zoo has continued to grow, and in 2010 it began working with Jform to streamline data collection. Since then, Jform has helped the zoo collect donations, organize customer travel, expand marketing efforts, deliver surveys, and much more!
Challenge
The Cincinnati Zoo is home to one of the most famous and beloved hippos in the world: Fiona. When Fiona’s baby brother was born, the zoo wanted the world to have a say in choosing his name. But how could the organization collect and process suggestions sent from people all over the globe?
Solution
With Jform’s user-friendly drag-and-drop interface, the zoo was able to create a personalized name suggestion form and embed it in the Cincinnati Zoo website. Hippo fans from all over the world submitted name ideas. The zoo’s team exported and filtered the submission data, creating a clean list for zookeepers and marketing staff.
결과
In just two days, more than 90,000 submissions poured in from all 50 states and more than 60 countries. The zoo was able to quickly narrow down the suggestions to two favorite names, and it used Jform again to let the public cast its final vote. An additional 200,000 submissions later, and baby Fritz was named!
Empowering employees to drive with Jform Enterprise
Jform’s helped our whole zoo become more efficient…. We have so many departments that utilize it. Jform is vee.
Digital Solutions Manager, Cincinnati Zoo
